Book Titles that Make Big Bucks
　　Have you ever bought a book just because of the title? I remember one time when I was browsing in a local bookstore and the book title I was looking at was so provocative; I just had to have it. It turned out to be a humor air jordan 1 roll forming machine china flights cheap china flights china flights discount book, very funny and entertaining. But I never would have purchased the book if it weren't for the title. I wouldn't have even noticed it! Many other times I've seen ads for business books relating to marketing or sales and found an irresistible title, I simply had to have it!
　　Here's how a great title helped to sell 300,000 books while a poorly chosen title for the same book sold only 1500 copies. Just as a headline can make all the difference in an ad, so the title of your book, especially a non-fiction one, can make the difference between dramatic success (300,000 copies sold) and cheap china hotels china hotels booking air jordan 13 china map China tours failure (1,500 copies sold). Would you like to know the secrets of what makes the difference?For example, here are two actual titles for the same book that were tested, one against the other. One of these was a winner and the other a loser. "The Squash Book" vs. "The Zucchini Cookbook".
　　In this case, the second book title did better than the first (300,000 copies sold) because it was more specific, letting people know that it was about zucchini squash. It also addressed the needs of the travel china tips china travel deals China travel sites air jordan 11 air jordan 3 many people who grow zucchini in their yards and don't know what to do with them all. In addition, the title, "The Zucchini Cookbook" let people know that this was a cookbook and not a book about how to grow the vegetable or some other topic related to zucchini. "The Squash Book" only sold 1,500 copies! So, does being specific sell? You won't know until you test.
　　This particular example underlines the importance of testing your title before you actually publish your book. Try testing several good book titles, then pick the one that did best, you'll be a lot closer to sales success than by just guessing.An aspiring author created what he thought was a cute book title, "Swimming Chickens". Later he decided air jordan 12 air jordan 9 go china Air Source Water Heater Pump China Travel that the dismal sales of his literary effort were due to the title he had chosen so he came up with a new one. After reviewing the "hot" topics in the National Enquirer and other such publications he came up with this remarkably successful title "Lose Weight Through Great Sex With Celebrities: the Elvis Way". The book sold several hundred thousand copies and you can still find it on {域名已经过期}.
　　Do you think that only short titles sell? There are many examples of direct response marketers who have used long titles (up to 17 words) and still been very successful, often more successful mpeg video converter jukebox convert ipod movie mac ipod converter ipod movie converter than with short titles. The interesting thing is that direct marketers live or die through the success of their book sales so they test everything before they make a big sales effort.
　　Here's an example of a case in which a direct marketer bought the rights to an excellent book, with a very short title, that was not making money. He changed the title, then took the book from almost no sales to hundreds of ipod mac iphone video converter for mac mac iphone video converter jordan 1 mpeg converter download thousands of dollars in sales. The original losing title was "The Letter Book" and the multi-million dollar winning title was "Slash Your Letter Writing Time by 80% and Write Better Letters". Which version would you buy?
　　Another remarkable example of improved sales with a better title involved a Engineering machinery fittings steel casting mp3 editor kick scooter rip dvd for mac self-published book called "The Entrepreneurs' Manual", which sold only 12 copies. The direct marketing savvy author renamed the book "Why SOB's Succeed and Nice Guys Fail in Business" and sold 700,000 copies over a period of several years.
　　When creating your book title, be sure to use important keywords if you plan to sell it online. I recently came across a book about Internet auctions that did not have the keyword wmv iphone wmv to mpeg avi to mpeg video converters video to converter eBay in the title. Even though the book received good reviews, prospective buyers overlooked it, because when someone typed in eBay, this excellent auction book did not show up. Since eBay is the premier auction site on the Internet, the keyword eBay should certainly be included in the title of any such book.
　　Now you have seen the power of a good book title convert psp video convert psp mp4 convert to psp mac iphone blu-ray hd dvd in action. Many authors, publishers and self-publishers have used ideas similar to the ones in this article to turn book sales disasters into book sales success!
　　Teddi McDonald has been an Internet marketer and copywriter for over 7 years. She writes winning Internet sales copy and helps clients earn more money from their websites. Contact her through her website supra shoes timberland boots electric ball valve pneumatic ball valve stainless steel pipe goal settingCopyright 2005 Teddi McDonaldYou have permission to reprint this article when the author text box and live hyperlink along with copyright are preserved intact.